About Boro Nissan

Your Full-Service Nissan Dealer in Murfreesboro, TN

If you’re searching for a car dealership with a customer-first environment, Murfreesboro Nissan is your answer.

Conveniently located near Smyrna, La Vergne, Franklin, Shelbyville, Nashville, Cookeville, and Nolensville, we’re your hometown car dealership with a family business approach. This family-first philosophy is at the core of who we are and shines through in all we do.

In addition to learning more about our team members below, our team wants to get to know you as well! Hearing your stories is one of the best parts of our job. Whether you’re growing your family or sending a kid off to college, purchasing a new vehicle is often a milestone. We want to make it a great one.

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Our People

When you sit down with our team at Murfreesboro Nissan, our mission is very clear: customers are at the heart of everything we do.

Each and every one of us is invested in building a great team that has the tools to better serve our customers. Our dealership is deeply rooted in the community, always looking for ways to improve the car buying experience.

Ready to meet the team? These are the extraordinary people who make Murfreesboro Nissan a warm and welcoming environment.

Meet Our Team

Meet David Beer, Our Managing Partner

With nearly two decades of experience in the car business, David Beer leads our team at Murfreesboro Nissan. Not only does he hold a Master of Business Administration (M.B.A.), he has hands-on experience as a managing partner with a demonstrated history of success. With skills in business development, sales, and management, he is committed to serving the local community in every area through our automotive experience.

David was born in Mexico City, Mexico, but raised here in the U.S. for most of his life. David’s wife’s family is from Tennessee, with family graduating from MTSU. Today, he is proud to be a Murfreesboro local and loves all things Tennessee, especially Nashville hot chicken! In his free time, he enjoys golfing and coaching his kids in their various sports teams. While every Nissan has something special, his favorite model is the GT-R for its fast and furious capabilities.

With fantastic company culture at the forefront of his mind, David treats his employees with respect and kindness. His mission is to cultivate a team that cares about helping each other in ways that allow everyone to grow.

Our Service + Parts Teams

After you’ve purchased a vehicle, it’s important to take care of it. With routine maintenance, you can keep your car, truck, or SUV running like new. That’s where our service and parts team comes in. From service advisors to parts specialists, each person is integral to our department’s success.

The people who make up this team come from all walks of life. There are veterans, long-time mechanics, and automotive enthusiasts who have loved cars all their lives. Together, they form a team that can accurately pinpoint any issue you’re experiencing and find a solution. Our certified mechanics have extensive training and experience that allows for an accurate assessment when you need it most. With the assistance of shop foremen, service managers, and parts specialists, problem-solving becomes a team effort.

When you visit our service and parts team at Murfreesboro Nissan, you’ll quickly notice that every employee has a heart for people. They truly love interacting with customers and helping with your needs. They’ll tell you which points of service are critical and which ones can probably wait. With this type of honesty, customers leave satisfied and smiling, looking forward to coming back in the future.

Above all, the customer is our priority from start to finish at the service and parts department. By providing high-quality service, we hope to build a relationship with our customers.

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Our Sales Teams

Whether you have your sights set on buying a new or pre-owned vehicle, Murfreesboro Nissan can make it happen. Our sales team is here to help save you time and money. No games, just great deals. Each of our sales representatives is knowledgeable about the vehicles on our lot, which means they can answer your questions and address your concerns. With so many fantastic Nissans and other vehicles to choose from, it’s easy!

You’ll find sales professionals on our lot who have been with us for 20 years and more. This was their first job right out of college, and they’ve been at Murfreesboro Nissan ever since. That’s because we cultivate a family-oriented environment where everyone works together. If we can help everyone meet personal goals, we’re a better team.

At the end of the day, we want to be known as the hometown dealership of Murfreesboro. When you buy a car from us, we hope you’ll come back for all of your future car purchases as well. Our sales professionals take customer satisfaction personally. The goal is for you to leave with a new vehicle you’re excited about!

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Supporting Customers From Sale To Service

Beyond sales and service, there are many other employees who keep Murfreesboro Nissan running the best it can.

For example, our inventory manager works to ensure we have a well-stocked lot of cars, while our HR and payroll employees keep administrative tasks in order. Our owner loyalty manager is responsible for establishing a relationship with each and every customer.

All of these individuals work towards our common goal of delivering a truly exceptional experience. They treat each other like family and that camaraderie spills over into every other department.

Giving Back To Our Community

Our team is grateful for the opportunity to serve the hardworking people of Murfreesboro. Hearing your stories and experiences is what helps us thrive and improve the customer experience every day. Because we’re so inspired by you, we’re committed to giving back to our community whenever we can.

Murfreesboro Nissan is proud to work with some of the best organizations in our community. Our initiatives have supported programs that improve the lives of veterans, support small businesses and enrich our local schools and youth programs.

Logos of the best organizations in our community

Why Buy At Murfreesboro Nissan

When it’s time to buy a new vehicle, we know you have options. With this in mind, our team at Murfreesboro Nissan makes customer service a top priority. From convenient hours to transparent pricing, we want to make the car buying process an enjoyable one for all of our customers. This is what sets us apart from other Nissan dealerships in middle Tennessee.

Plus, your vehicle purchase at Murfreesboro Nissan automatically enrolls you in the Boro Advantage Program, a unique loyalty system that provides our customers with lifetime vehicle benefits and rewards. Advantages include a Lifetime Powertrain Warranty, multi-point vehicle inspections, courtesy shuttles, and much more. Within our downloadable app, you can track your service history and even earn points to use toward future service appointments. Simply search for “Boro Advantage” in the Apple app store or on Google Play.

If you’ve been searching the web and wondering, “What are the best car dealerships near me?” let us be the answer! Come visit us today or get in touch using our convenient online form. Our team is ready to answer all of your questions regarding sales, service, and so much more.